CREATING jobs for Penrith’s growing population has prompted a strong focus on its people and economic opportunities, rather than its natural beauty.
Job creation is vital to the future because even today, about 185,000 people live in the region, but almost two-thirds of the workforce commute elsewhere for employment.
‘‘This time, spent on motorways and on public transport, is time away [from] the community,’’ a Council spokesman said.
‘‘It’s time away from the lifestyle people chose when they decided to live in Penrith.’’
The council’s recent study, The Future of Penrith – Penrith of the Future, envisaged a university city linked to emerging industries, with a strong cultural and arts scene, an improved transport system, festivities on the river and spaces for young people’s activities.
The ‘‘university city’’ concept refers to the ‘‘health and education precinct’’ centred on the University of Western Sydney, Nepean TAFE and Nepean Hospital.
The council also cited Panthers Group’s $850million development in Penrith as a source of employment.
‘‘The council is also placing the city as an employment hub and incubator for business,’’ a council spokesman said.
‘‘This will mean that more residents will be able to enjoy the lifestyle while working close to home.’’
The council’s new logo, ‘‘Penrith is here’’, is mainly about promoting the region to the rest of the country.
‘‘It’s not just the council saying Penrith’s the place to be,’’ mayor Greg Davies said. ‘‘It’s a whole chorus of residents, businesses and organisations.
“The brand is a complete departure from Penrith’s former river, mountains, lakes theme.’’
This story Administrator ready to work first appeared on Nanjing Night Net.