THERE are several businesses in Penrith that have now converted to the cyberworld and use online tools to market their companies and reach out to new customers on a local, national and world scale.
Future Financial Services owner Alex McKenzie found his business name through a Facebook competition.
“My wife suggested a competition,” Mr McKenzie said. “We set up a page called ‘name my financial planning business’ and offered friends football tickets, a case of wine or a Myer Coles gift voucher.
“We threw out some suggestions to suit the message we wanted and ended up with a better name than we had anticipated.”
Mr McKenzie uses social media sites, including Twitter, Facebook, LinkedIn and a blog, to communicate with clients and attract new ones.
“I advertise my blog and the website on Twitter and Facebook, then provide links to each site,” he said. “The blog is cost-effective and attracts a different market. I try to teach people what a financial planner does. I explain that you don’t have to be rich to have a financial planner.”
Another business that uses a personalised website, social media sites and a blog to communicate with clients is Accounting and Taxation Advantage in Glenbrook.
Principal Melissa Browne said she wanted to become more interactive and connect with a different market (see also story at right).
“It’s a way of engaging with clients,” Ms Browne said.
“On Twitter we have more conversations with people and promote the blog, while on Facebook we promote our business and our clients too.
“My blog is a point of difference.
“I talk about building a wardrobe and make comparisons to building a businesses.”
Penrith ActionCOACH owner Anil Puri said it was important for all businesses to move with technology and understand the new online market.
“Facebook and Twitter are different channels,” Mr Puri said.
“It’s a different way to connect and build relationships with clients and customers.
“People should think about their target market.
“Their websites need to be relevant to suit these people and their searches to find the pages.”
This story Administrator ready to work first appeared on Nanjing Night Net.