Awards can bring credibility

Left: Parramatta Chamber of Commerce awards chairman Paul Dillon with chamber president Stephanie Dale at the launch.Picture: Gene Ramirez “IT USED to be ‘It’s not what you know but who you know’,” said business-excellence award winner Jim Taggart. “Well, that’s redundant now. Now it’s ‘Not who you know but who knows you’.”
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Speaking at the launch of the 2012 Western Sydney Awards for Business Excellence, Mr Taggart — who won last year’s award for excellence in finance and insurance products and services — was clear about the value of the awards.

They give a business exposure and credibility, he said.

Vanessa Cullen, whose company Forward Thinking Design won Business of the Year in 2011, agreed that success in the awards had given her business credibility in new markets.

“Seeing four girls in an office, all under 35, and giving them half a million dollars for a shop fit-out — you wouldn’t do that unless you had confidence and the award has given us that credibility,” she said.

The business-excellence awards, which are run by the Parramatta Business Chamber, are now in their 22nd year and the organisers had some significant new ventures to announce at the launch.

The Commonwealth Bank’s Karen James said the bank was a proud sponsor of the awards, and it shares its 100th anniversary with the chamber this year.

“Western Sydney is the third largest economy in Australia,” Ms James said.

Ms James said one of her goals was to celebrate women in business and she announced that this year the awards would split its Entrepreneur of the Year award into categories for men and women.

Parramatta MP Geoff Lee said the business-excellence awards were so worthwhile for businesses in western Sydney because “by being a finalist, or even a nominee if you’re lucky enough, to get that external validation for your business is just so important”.

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